Transformation · · 5 min read

How to Sell a Keynote Speech Before Writing It: The Session Description Strategy (Video)

Learn how Dan has successfully booked a gig for his new speech by just focusing on the session description and leveraging market insights. Welcome back to the Transformational Year.

How to Sell a Keynote Speech Before Writing It: The Session Description Strategy (Video)

The response to last week's video about Michelle's Transformational Year is overwhelmingly positive. YAY!

Transformational Year: Uncovering the Critical Role of Velocity (Video)
Michelle’s journey in building a successful keynote speaking business highlights a critical lesson: the importance of velocity over perfection.

"I LOVE this video!"

"This is just the pep talk I needed, THANKS!"

"I loved the video, thank you!"

Sarah Ohanesian immediately spotted the challenge Michelle and I were wrestling with and she has a name for it. "The Quicksand Conundrum... where we are working on the wrong tasks disguised as the right tasks and those activities are keeping us in quicksand." (That's from Sarah's own keynote speech.)

Now, we're turning our attention to Dan's Transformational Year with an update on the new keynote he's working on. Dan's already booked the speech (even though it doesn't exist yet!) Here's exactly what happened and what you can learn from our experience.

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