The Mystery of the Missing Stageside Leads (at Practitioner-Only Gigs)
Chances are, your practitioner audience won’t deliver stageside leads. Here’s why…
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Backstage: What Event Organizers Really Think About Cold Outreach
Three anonymous event organizers reveal what makes them hit reply… or delete.
Backstage: They’re Just Not That Into You (and Your Cold Email)
Inside scoop from event organizers on why cold outreach rarely lands gigs.
How to Rapidly Write and Test Your Session Description (Even When the Speech Isn't Finished)
Stop perfecting your session description and start testing it. Here are the exact frameworks that helped Michelle get a "YOU GOT ME! I'm hooked" response from a Meta executive... even while her speech was still unfinished.