Year of Transformation: What Happens When a Speaker Actually Prioritizes Their Speech

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If you read Part 1 of this article, you learned about our new “Year of Transformation” experiment, where I help two speakers level up their business. Let’s look at month #1 of Dan and Michelle’s journey to see how you can apply their lessons learned to your own speaking career.

A year of transformation…

One speaker trying to build her first truly referable speech and aiming for $150K yearly income…

While another speaker tries to break past his earnings plateau to free himself from hours of tedious prospecting and that “living gig to gig” feeling.

Oh boy! This should be fun!

::Andrew rubs his hands together gleefully::

I’m honestly excited to work with both of these talented speakers over the next few months. Not only are they both fantastic humans with good hearts, but this also gives me the chance to show other speakers that the business strategies I’ve been sharing actually work.

One of the things I’d like to highlight with these stories is how vastly different – yet shockingly similar – both of these speaker journeys are.

Yes, professional, established speakers have a different set of problems from those just starting. Many of these problems are simply due to the complex business they’ve managed to build so far.

But ultimately, the same important lessons on how to build a sustainable speaking business still apply.

With that… let’s take a look at our veteran speaker’s first month.

Dan’s First Month: Hitting a Plateau and Looking for Lift

When Dan Gingiss and I first started working together, we committed to sharing the whole truth about the progress we made. So, I’ll be perfectly honest when I say that both Dan and I felt we got off to a bit of a rough start.

Dan initially told me this: