Who do you get when you combine a grand stage, an electric keyboard…

… and an epic speech about employee engagement?  

You get Gregory Offner; that's who!

So, when Greg recently emailed to ask for help creating an epic email signature to go along with his epic brand, I knew it was time to dive in.

Today, we’re talking about email signatures…  

What are other speakers doing right? Where might they be going wrong? 

And what are some ways to use one of the most valuable marketing tools at your disposal?

First, let’s take a closer look at four reasons why email signatures are so important…

1. Time to Speak Mano a Mano

Many people don’t think about this, but email is a form of interpersonal communication.  

It’s just one person… talking to one other person.

With each email you send, you have the opportunity to really connect with that individual – to help them get to know you on a deeper level.

We’re not talking about those broadcast emails that go out to thousands of people on a list.  This isn’t your newsletter signature, either.

Instead, we’re focused on the email signature you use when emailing a single person you know, or you’re getting to know.

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