If you read Part 1 of this article, you read all about how fractals can help you target smaller gigs to jumpstart your stageside leads and referrals. Now, let’s build your own fractal tree!

Explore the top of your referral tree and you’ll find smaller and smaller branches…

All packed with possibility!

Each small branch represents a small subset of your larger audience – called a fractal. When you target events in one small fractal, you’ll build your fractal fame quickly with the chance to jump to other bigger branches lower on the tree.

It’s a tactic I’ve used for years to build enormously profitable years of revenue.

In order to help you build your OWN fractal tree, I’m going to walk you step-by-step through my own journey.  

So, go grab a pen and paper so you can follow along.

(Seriously, grab some paper.  I’ll wait!)

::elevator music::

Awesome.  Let’s get to work, starting with the trunk of your tree…

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