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If you read Part 1 of this article, you learned why a relationship with your event’s videographer can pay dividends. Here, let’s look at exactly how you can work with them.

Last month, 30 seconds with the videographer resulted in $40,000 in revenue for me after a videographer featured my comments in an event’s highlight reel.

Today, I want to show you the method behind this madness…

Before we dig in too deep, a word of warning…

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Not just any 30-second clip will work. You’ll want to invest some time in crafting the right type of sound bite that a videographer can feature in their highlight reel.

Done right, this tactic will get you free endorsement, professional-quality video, and fresh leads for an entire year!

Step 1: Do (Just a Little) Research

It’s only going to take about 15 minutes for you to do the type of research you’ll need to craft a great sound bite.  And honestly, this is the type of research you would do for an event anyway.

When you look at the agenda, pay attention to the buckets of items that make it unique and interesting.  For instance, there might be 15 breakout sessions, two amazing marketing events, and one pool party event that is sure to result in some major shenanigans.

During your morning coffee or when you’re going through your pre-event checklist, make note of these things.  Then, practice saying them out loud (in the present tense!) until it flows naturally.  For example:

“The Big Marketing Conference has fifteen breakout sessions, two amazing marketing events, and a pool party that is sure to result in some fantastic connections and fun.”

Step 2: Identify the Videographer

When you get to the event, be on the lookout for the person with the huge camera rig, headphones, and tripod.  That’s your videographer.  Think of them as your ticket to looking like a rockstar long after the event ends.

Sometimes they will have a producer with them as well, and they are often roving the event looking for interesting people and shots.  Your first time seeing them might be at your tech check.  

Go up to them and introduce yourself. You know, the standard greeting…

“Hi there.  My name is Such-n-Such and I’m speaking this morning at 11am.  I’m so excited to meet you.  You must be the videographer.”

Ask them how the event has been so far and what types of things they have been shooting.  This little conversation helps build a friendly relationship.

Then, offer them two important things:

  1. Let them know that they can feel free to shoot video of you while you're speaking.  
  2. Offer to let them come up on stage and get a reverse shot of you speaking with the audience in the background.
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Often, videographers are not sure if it’s okay to take video of the keynotes, so it’s helpful to erase any doubt in their mind.

Plus, they are often desperate for a shot of the audience from the stage.  When you invite them to come up during your speech, it’s hugely helpful to them.  Just ignore them while they’re up there and keep doing your thing.

Step 3: Offer a Bite They Can’t Resist

Once you’ve established your basic relationship, ask the videographer if they are putting together a promotional video or highlight reel for the event.  Say something like this,

“I’m happy to give you a little quick sound bite that might be useful.”

Sometimes they’ll take you up on your offer, and sometimes they won’t.  If they say yes, then look for a place that really showcases the event’s name.  For instance, a selfie wall or banner can be a perfect option.

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