📖
In Part 1 of this article, you read about how to first develop your speech and ideas before writing that book or building that course. Now, let’s dive deeper into course building so your audience can find the momentum they need to succeed.

Your speech is referable and your book is flying off the shelves.

For many speakers, this is the point when it makes sense to translate those ideas you’ve spent years developing into an action-oriented online course.

You’re ready to make the investment in time and money to build a course that will help your audience not just understand, but apply your ideas to their lives.

But how exactly is the structure of your book going to differ from the structure of your course?  When you can avoid the chapter-by-chapter conundrum, you’ll build a course that gives your students a better launching point for success.

Here’s how!

How to Transform a Book Into a Course

A while back, I was enlisted by Andrew and Michael Port to transform their book The Referable Speaker into an online course on the business of speaking.  

However, after intensive study of the book and interviews with both of them, our very first version of this new course didn’t hit the mark.  That’s because the content followed the book chapter by chapter. 

But, Michael and Andrew wanted to take this content further… to help speakers not just understand the “what and why”... but also dig into the “how.”  We wanted to give our students practical, action-oriented steps they could use to build assets, design templates, and implement plans they would need to land more gigs, talk with prospects, and ultimately build a sustainable speaking career.

That’s when Andrew presented me with the flow-chart of doom…

This post is for paying subscribers only

Sign up now and upgrade your account to read the post and get access to the full library of posts for paying subscribers only.

Sign up now Already have an account? Sign in