Strengthen Relationships With These 5 Alternatives to Cold Calling
When you invest your time and effort into cold calling…
You’re looking at 228 hours of work…
Making 342 calls (annoying 342 event organizers)…
To win just ONE $5,000 average priced gig…
Earning roughly $21.93 per hour ROI.
Is this a possible strategy to grow your speaking business? Maybe.
Is it the best way to earn gigs and grow your revenue? N-O-P-E!
Don’t just take my word for it—here’s what one event organizer with 20+ events a year told me:
“I personally hate cold outreach!”
Recently, someone shared a strategy for “warming up” cold calls with polite emails first. And sure, sending an email might make the call less ice-cold, but maybe that's not the point. No one likes being the target of a sales pitch—not even a nice one. Event organizers want value, trust, and relationships—not veiled attempts to book a gig.
Let’s look at five better methods you should pursue rather than using cold calling and cold outreach to connect with prospects.
After all, we are in the relationship business, not the speaking business. So, ditch the idea of annoying your potential clients with cold calls and try one of these methods instead.
