Strengthen Relationships With These 5 Alternatives to Cold Calling

📖
If you read Part 1 of this article, you learned that it would take close to 2,000 working hours a year to generate around 8.4 gigs with cold calling. Here, let’s look at some better ways to connect with new clients without annoying them.

When you invest your time and effort into cold calling…

You’re looking at 228 hours of work…

Making 342 calls (annoying 342 event organizers)…

To win just ONE $5,000 average priced gig…

Earning roughly $21.93 per hour ROI.

Is this a possible strategy to grow your speaking business?  Maybe.

Is it the best way to earn gigs and grow your revenue?  N-O-P-E!

Don’t just take my word for it—here’s what one event organizer with 20+ events a year told me:

“I personally hate cold outreach!”

Recently, someone shared a strategy for “warming up” cold calls with polite emails first. And sure, sending an email might make the call less ice-cold, but maybe that's not the point. No one likes being the target of a sales pitch—not even a nice one. Event organizers want value, trust, and relationships—not veiled attempts to book a gig.

Let’s look at five better methods you should pursue rather than using cold calling and cold outreach to connect with prospects.  

🛠️
Each one results in more efficient use of your time, a stronger ROI, and the opportunity to build meaningful connections with clients and other speakers.

After all, we are in the relationship business, not the speaking business. So, ditch the idea of annoying your potential clients with cold calls and try one of these methods instead.

This post is for paying subscribers only

Sign up now and upgrade your account to read the post and get access to the full library of posts for paying subscribers only.

Sign up now Already have an account? Sign in