· 3 min read

Rachael’s favorites (the decisions that actually move the business)

These are the articles I still point people to when the questions get practical.

Rachael’s favorites (the decisions that actually move the business)

When I think about the advice that’s held up best over time, it’s rarely the flashy stuff.

It’s the ideas that quietly protect your business while everything else is changing — your fees, your time, your positioning, and your energy.

These are the articles I still point people to when the questions get practical. When the decisions get real. And when someone wants a speaking business that works this year and next.

These are the ones I come back to most often.

When To Raise Your Fee: 5 Triggers (1 of 2)
Here are the five triggers that indicate it’s time to increase your fee… so you can maximize your revenue.

Raising your fee isn’t about confidence or bravado. It’s about leverage. This article breaks down the specific triggers that justify higher fees... without awkward conversations or crossed fingers.

Why Your Website is NEVER Done…
The ‘set it and forget it’ mentality might be doing your speaking biz a huge disservice.

If you’ve ever felt behind because your site isn’t “finished,” this one’s for you. A reminder that your website is a living asset — not a box you check and move on from.

Be Kind… Rewind Your Attitude Around Free Gigs
To speak for free or not? The controversy rages on among speakers. Find out why some consider it a savvy move, while others find it offensive.

Yes, this one is a little controversial. And yes, free or low-paying gigs can be a mistake. But in the right context, they can also unlock tens... or hundreds... of thousands of dollars in future revenue. The key is intention.

Stop Customizing Your Speech! (Do This Instead…) (1 of 2)
Why You Shouldn’t Customize Your Speech, But Should Customize Your Session Description

Customization feels generous. It also quietly kills scale. This article explains when customization helps and when it’s actually holding your business back.

Don’t Share Your Slide Deck If…
If your slide deck is the manifestation of your very best work… should you share it?

This one’s about boundaries. When sharing slides helps, when it hurts, and how small decisions like this affect your positioning long after the talk is over.

If there’s a common thread here, it’s this:

A sustainable speaking business isn’t built on big moments.

It’s built on dozens of small, thoughtful decisions made consistently.

That’s where real momentum comes from.

Here's to a healthy referral tree!

Andrew & Rachael

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