There’s a paradox when it comes to customizing speeches…
On one hand, it feels like an effective way to create an experience that is both highly-relevant and deeply personal for your audience. But overly customized experiences can cause you to miss out on tons of stageside leads!
That’s why I’m proposing a different way to win more gigs…
:: drumroll ::
Customize your session description!
Now, this week’s post was actually inspired by one of our premium members named John. To be fair, John is essentially doing everything right.
After losing the gig, John asked his event organizer for some feedback and received the following reply:
"I can’t say there were any concerns with your approach. Just the opposite, you did a great job seeking to understand us and our needs and I’m confident you would have been a great speaker at our event.
For what it’s worth… The other speaker provided a detailed outline of their message, with multiple options of principles and stories. With that feedback they quickly delivered a tailored message that we felt strongly about, so we pulled the trigger.
Take a closer look at that last bit because that’s the really important part…
"With that feedback they quickly delivered a tailored message that we felt strongly about, so we pulled the trigger."
...they pulled the trigger after reading about the other speaker’s “tailored message.”
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