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In Part 1, we explored the importance of developing a strong idea before jumping into visualization. Now, let’s break down the step-by-step process of how Sienna Roman helps speakers shape and refine their concepts into powerful contextual models.

Great ideas never emerge fully formed, ready to captivate an audience. 

They begin as raw, nebulous thoughts—untamed and unwieldy. Like an unshaped lump of clay, they hold potential but need structure, refinement, and clarity to become something truly powerful. 

But when you can tame the wild beast that is your idea, and form it into a clear contextual model… you’re giving your speech a powerful boost.  

The contextual model – a simple drawing of a powerful idea – will help your audience better understand your message so they can remember it, share it, and apply it to their own lives.  

Best of all, the very process of building that contextual model can help YOU, the speaker, clarify and strengthen your ideas.

That’s where Sienna Roman of the Mozaic Collective comes in.

A master of contextual modeling, Sienna has helped countless speakers sculpt their concepts into compelling, visual frameworks that make ideas not just understood, but unforgettable. Her process isn’t about simply making things look good—it’s about uncovering the deeper truths behind an idea and crafting a model that enhances its impact.

If you’ve ever struggled to articulate a breakthrough concept or felt like your ideas weren’t landing the way you intended, this process will change everything.

Here’s how it works:

Step 1: The Discovery Phase

Before you can mold an idea into a clear, compelling model, you need to uncover its roots. That’s why Sienna starts every project with a deep-dive kickoff call that traces a speaker’s idea journey back to as far as it goes… even back to their childhood if necessary. 

“It feels very vulnerable for the person I’m working with, but it’s important to find that context.  Because every moment in our life is unique to us and it is all connected to how we got to these revelations that we’ve had in life.” 

Some of your most impactful experiences – the ones that shaped how you think today – likely happened in childhood.  Then, these beliefs about the world are carried into your adult life.

Sienna likes to think of the idea at this point like a lump of clay – shapeless and ambiguous.

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