Beyond the Stage: Turning Your Expertise into a Thriving Business Model

The IP Playbook: Lessons on Monetizing Your Ideas for Success

Monetizing your intellectual property (IP) can feel like turning water into wine…

… a seemingly impossible transformation that can make your speaking career not just sustainable, but scalable and wildly successful.

But let’s get real: how do you actually turn your ideas into a cash cow? What’s the secret sauce? 

(Spoiler: it’s not about throwing spaghetti at the wall and hoping something sticks.)

Take it from John Jantsch, the brains behind Duct Tape Marketing. He didn’t just talk the talk; he built a full-blown business empire from his speeches and writing. 

From scrappy beginnings with CDs and binders (seriously!) to creating a certification program that’s now 70% of his revenue, John’s journey is a masterclass in making your IP work for you.

Stick around, and we’ll unpack his story—complete with lessons and maybe a kick in the pants to get you moving on your own ideas.

Start With a Framework, Not Just Ideas

John was speaking a little… but not much… until all of a sudden his speaking career exploded.  His fee quadrupled and he was invited onto bigger and bigger stages.

What changed?  Well, John took a chance and decided to monetize his IP.  In other words, he developed products and systems based on his ideas so that he could earn money in ways other than just speaking.

How did he do it?