Transformational speech… bestselling book… in-demand online course.

Ahh... it’s like the perfect trifecta of thought leadership.

These three assets can help you land more speaking gigs, gain more recognition, and maximize revenue for the thing that makes YOU the most special… your ideas!

This week, Andrew asked me to dip into the instructional designer side of my brain to help dissect how – and when – an online course can help you take your speaking career to the next level. 

Let’s start with the most basic of questions… chicken or the egg?

Which Should You Build First? 

What’s first?  Book? Speech? Course?

Before you get your feathers in a twist, let’s think about which of these elements should come first in your evolution as a thought leader and speaker extraordinaire.

For many, it seems perfectly logical to come up with those insightful and groundbreaking ideas, publish a book, maybe build that course, and finally jump into the speaking circuit to profit from all of your hard work.

But, does this actually work in real life? 

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