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If you read Part 1 of this article, you learned why too much customization in your speech can actually work against you. Here, let’s look at the donut hole method to make each audience feel like the speech was meant just for them.

Mmm… donut holes. 

Sugary little bites of bliss that can make any morning feel like Christmas.

(Sorry… I got sidetracked. I’ll start over.)

Hmm… donut holes. 

A super simple, yet incredibly effective, way to customize your speed just enough without sacrificing the reliable delivery you need to wow your audience… and earn referrals!

It’s a much better option than the conventional advice of customizing every speech for every audience.  Why?  Well, when you customize every single piece of your speech, it’s not just time consuming. It also hurts your referability.

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Using donut holes in your speech solves this by helping you tailor specific sections while keeping the rest of the speech (the rest of the donut) intact. 

There’s no set number of donut holes for a speech. The number varies based on the speech structure and the audience’s needs. 

But we’re getting ahead of ourselves. First, let’s look at why donut holes work. 

Why Donut Holes Work

First off, they help with consistency and relevance. It keeps your overall speech intact while adding details that relate directly to your audience and their industry. 

This level of customization feels authentic without overwhelming you with a million new details and changes you’ll need to make during the delivery. 

Which leads to number two… it’s very efficient. Donut holes focus your effort on areas where customization is going to have the biggest impact. 

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