If you read Part 1 of this article, you learned about the four factors which can influence the frequency and urgency of your next follow up emails. Now, let’s take a closer look at specific techniques to make this actually work.

The right kind of follow-up can help close a gig more quickly and make you look like a pro. The wrong kind of follow-up will make you seem overzealous… and maybe a bit annoying.

So, how do you build the best follow-up strategy for individual clients while still maintaining some semblance of organization? 

That's our topic for today!

As I mentioned in part 1, I really don’t believe in ‘rules’ when it comes to client follow-up.  I’ll never say...

Thou shalt follow up exactly three days after the last email every single time unless the cock has crowed at the stroke of noon.

That said, there are two guidelines I absolutely follow every single time.  

(Okay, okay… they’re rules.  Two exceptional rules.  And you should follow them!)

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