Grow Your Revenue with the Power of Compounding Gigs

How to Leverage the Power of Compounding Gigs

My latest speech is worthless… 

It’s called the Disruption Compass, and I’m slowly assembling all the stories, bits, and frameworks I’ll need to turn it into a saleable speech.

But, for now, it’s worthless… literally!  No one’s seen the speech, so there is absolutely no demand for it in the marketplace.

Zero dollars.  Nada.  Nothing.

But that’s okay!

Chances are you’ll also find yourself in this same position at one point or another.  Maybe it’s your very first speech, which hasn’t yet taken off.  Or maybe, like me, you’re a seasoned speaker with a talk you haven’t yet debuted.

Even though you may be a successful speaker, it’s important to separate the speech and its demand from your value as a speaker.  Sure, we all wish we were astronauts or celebrities – someone who gets hired just because of our own worldly fame – but we’re not.

(Or, maybe you are?  You tell me.)

Anyway, chances are you’re not.  Instead, we need to rely on the power of our “product” (the speech) to build up our revenue.  Remember from our talk yesterday… you need to start the ball rolling by sparking demand – probably with a freenote presentation.

Then, it’s a matter of slowly increasing your fees for that same speech until it’s worthy of your full keynote fee.  That’s our topic for today.  Let’s go!

(Umm… if you ARE an astronaut, please tell us.  So cool!)