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In Part 1 of this article, we explored why positioning yourself as a speaker first can skyrocket your perceived value and referability. Now, let's tackle the next big question: How do you balance your speaker brand with the rest of your business?
You've decided to position yourself as a speaker first...
But you've got other business ventures to consider...
And you're wondering how to make it all work together...
It's time to create your speaker-first brand universe!
(Ready to align your speaking career with your other ventures?)
As we saw with Carla Johnson's journey, positioning yourself as a speaker first can lead to higher fees and more opportunities. But how do you create a cohesive brand that showcases your speaking expertise while still nurturing your other business ventures?
Today, we're going to explore three powerful strategies to position your speaker brand without neglecting your other business offerings.
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The key is to choose a branding approach that aligns with your long-term goals and allows flexibility for growth and potential exits.
