“Overwhelming… busy… lacking contact info…”
You definitely do NOT want those three comments attached to your email signature.
When it comes to this topic, we’ve already talked about what can go wrong…
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What can go wrong with your email signature.
So today, let’s talk about what can go right!
Because your email signature – small as it may seem – is actually one of the most valuable marketing tools you have in your arsenal.
Use it correctly to strengthen relationships, provoke conversations, and inspire action!
Here, I’m going to share the strategy I’ve used over the years. It’s not as snazzy and slick as some of our speaker peers. And it’s not genius.
But it works.
And I hope you find it helpful…
The MOST Effective Line in Your Entire Email
Have you ever given much thought to your sign-off line?
It’s the set of words you use right before you sign your name.
“Sincerely… Thank you… Have a great day!... Best wishes.”
Many speakers pick one of these options and use it with every single email.
But here’s a crazy idea… what if it changed?
