If you read Part 1 of this article, you discovered why corporate speakers from big name brands often see a plummet in demand when they venture out on their own. Here, let’s look at some techniques you can use to overcome this challenge.

Your title and brand matters more than you… or the ideas in your speech? 


For many corporate speakers representing big brands – or A-List Alternates, as I call them – this is the order of priorities event organizers use to pick their speakers.  

They don’t care so much about your speech, but their eyeballs see only dollar signs when they look at your role within that well-known company. 🤑🤑🤑

“Creative director at Adobe?  Yes, we’ll hire you!”

But what happens when you venture out from the umbrella of your big, fancy role with the big, fancy company?  

Many speakers see a sudden drop in demand.

That’s why you need to flip this list of priorities on its head.  

Make your ideas the #1 thing that draws an event organizer into your world… then ‘you’… then your title and brand as a distance third.

It all comes down to repositioning yourself in this new chapter of your speaking journey…

“No Prophet is Accepted in His Hometown”

For me, this topic brings to mind a quote from the Bible that says...

“No prophet is accepted in his hometown.”  
- (Luke 4:24, if you’re curious.)

It really sums up what you’ll need to do to reposition yourself in a new market once you leave your ‘umbrella brand.’  You’ll need to make a name for yourself away from that metaphorical hometown… away from that brand that made you famous.

The brand you used to work for is what gave you your big, fancy title and notoriety at events.  It was the main reason why most event organizers were so eager to put you on their agenda.

But when you invert the list of things you can offer and put the ideas in your speech at the forefront, you’ll be able to stand out from the shade of the umbrella brand as an in-demand speaker.

So, if you really want to be successful as a speaker, you’ll need to make some pretty drastic changes to reposition yourself. Here are six big moves I recommend…

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