How to Create a Speech Trailer That Lands the Gig

If you read Part 1 of this article, you discovered three reasons why people love speaker sizzle reels… and three reasons they may be falling short. Now, let’s explore a better option.

Which type of Hollywood trailer makes more sense?

“Born in 1937, Morgan Freeman is an American actor, producer, and narrator who has enjoyed five decades on the big screen.  He’s won an Academy Award, a Golden Globe, and was even nominated for a Tony.  But just wait until you see his most classic role…”

Or, is this better?

“It’s 1947 when a Portland, Maine banker named Andy arrives at Shawshank State Prison to serve two consecutive life sentences.  He befriends a contraband smuggler named “Red” played by actor Morgan Freeman.  You gotta see this new movie…”

Not sure about you, but I’ve seen a lot of Hollywood trailers focused on the movie… 

… And I can’t think of a single one focused on the actor.

So, why should you and your speech be any different?  

After all, your speech is the main event. It’s the reason why event organizers are dangling the dollars and pulling out the red carpet. Remember, unless you’re super famous, clients first buy your speech, then your ideas, and then you as a distant third.

That’s why…

It’s time for you to replace that speaker sizzle reel with a trailer focused on what really matters… your SPEECH!

Think about it.  Speaker sizzle reels often give a lot of background info about you, the speaker, and your personality.  But event organizers really want to know if your speech is right for their audience.  

So, if you can create a 2-minute experience to get them jazzed and excited about the message you’ll share, you’ll be well positioned to win the gig.  A speech trailer has many benefits over the classic speaker sizzle reel.  

Here they are…

This post is for paying subscribers only

Sign up now and upgrade your account to read the post and get access to the full library of posts for paying subscribers only.

Sign up now Already have an account? Sign in