You’ve gotta customize your speech in order to make event organizers happy!
Right?
Hmm… we are often told that event organizers want a speech that feels tailor made for their audience – one their audience members can identify with directly.
Heck, many speakers even market the fact that they customize their presentations in order to win more gigs.
But, there’s a problem here…
Customizing your speech each time you deliver it actually works against your long-term goals of building a profitable and sustainable speaking business.
Confused yet? Let me tell you about the paradox of customization…
Can You Strike the Right Balance?
In order to win more gigs and make your event organizers happy, you feel the pressure to customize each and every speech.
But, the very act of customizing your speech severely lowers your ability to deliver a reliably good speech that will actually earn new stageside leads.
