You’ve written a book. Yay!
After months or years of developing your ideas and editing drafts, it’s probably a huge relief to have your book finally ready for purchase.
Now, you wonder, “How do I sell it?”
Today’s topic comes to us from Amanda Kaiser, one of our premium subscribers, who just happens to have a new book! (Thanks and congratulations, Amanda!) We’re going to dive into a few ways you can sell your book at events the smart way. Plus, you’ll learn how to position a bulk book sale as a wonderful bonus your client will love.
First, let’s look at one of the most common methods your event organizer will offer… a table for book sales! (eek!)
The Most Awkward Way to Sell
When Amanda sent us her question, her instincts were spot on…
“A few clients have offered me a table to sell, and something tells me I REALLY don’t want to do that. Book signing = more engagement which is great! Book selling feels like it could be challenging to make engaging.”
Sure, a lot of event organizers will offer you the ability to sell your books at their event bookstore or at a table. If you take them up on this offer, you’ll find yourself standing beside (or behind) a table handling ALL of the transactions.
You’ll sign each book and chat with each attendee…
… while simultaneously processing their credit card purchase on your phone or tablet and counting out change for cash purchases,
… while standing at the back of the room when you’d rather be flitting around the crowd like a social butterfly.
(Talk about AWKWARD!)
If you’ve ever witnessed or experienced this at an event, you’re probably wondering about a better way.
One exists. And it’s pretty simple. Sell in bulk.
Just Sell That Train!
Let me share a lesson I learned from a financial advisor I worked with years ago when I was running an agency. It really stuck with me.
