If you read Part 1 of this article, you learned about the seven phases an event organizer and their mindset during each phase. Today, let’s look at what exactly we can do to build relationships with event planners at each phase of the process.

I know the struggle you face when it comes to securing more speaking gigs and commanding higher fees.

It's a competitive world out there, and event organizers are constantly bombarded with requests from speakers vying for their attention.

But fear not because I've got your back!

Today, we're going to dive into the nitty-gritty of outreach strategies tailored specifically for each phase of the event planning life cycle.

Whether an organizer is in the early stages of planning their event or scurrying around finalizing their details in the week before the event starts, I've got outreach ideas for each phase of the event planning cycle that will help you stand out, make an impact, and secure those coveted gigs at the fees you deserve.

We'll explore various outreach techniques, provide you with templates and examples, and guide you through the sales pressure levels required at each stage.

Let's dive in and unlock the secrets to building better relationships with event organizers with more effective outreach.

Phase 1: Quiet Mode
(Zero Pressure)

Connecting on Social Media:
Building Bridges Before the Storm

During Quiet Mode, which is typically more than six months before the event, it's essential to keep the pressure level at a minimum.

One effective outreach idea is to connect with event organizers on social media platforms.

Engage with their posts, like their content, and leave thoughtful comments to foster a casual connection.

LinkedIn is also a great platform to establish professional ties.

Remember, at this stage, your goal is to connect and build rapport, with no selling or pressure involved.

Phase 2: Strategy Phase
(Pressure Level: 5)

Gate Your Dates:
Crafting Compelling Emails to Woo Event Organizers

In the strategy phase, your objective is to secure your dates on hold.

The pressure level can be increased to a moderate five.

To achieve this, consider using direct email outreach. Here are a couple of email templates you can customize:

Email #1: Offer Assistance

Subject: Here to Help Make Your Event Shine!

Hey [Event Organizer's Name],

I hope you're doing well! I know you must be knee-deep in planning your big event, and I wanted to let you know that I'm here to support you in any way I can.

If you need assistance with brainstorming ideas, refining the agenda, or anything else, please don't hesitate to reach out.

I'm passionate about making events unforgettable and would love to contribute to your success.

Looking forward to hearing from you,

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